The Power of LinkedIn Publishing for Travel Marketing

LinkedInOkay, all of you who have published on LinkedIn raise your virtual hands …

That’s what I thought. Very few consider LinkedIn when deciding where to publish content, and in point of fact, that’s a big mistake.

Now that it is open to the all LinkedIn users, it’s still something of an afterthought among content marketers. This is a shame, because publishing on LinkedIn is pay dirt for content marketers who know how to use it effectively. Let’s look at a few of the reasons why you need to be putting great content onto this platform!

5 Reasons why LinkedIn needs to be your content choice!

To establish authority – Publishing before a community of professionals is an excellent way of becoming the thought leader you are seeking to be. This can help you in so many ways — not only on LinkedIn, in terms of added connections and influence, but in your industry and Google as well.

Syndicating your content – Being able to post content that you may have used on your blog a while ago is a great way to find a new readership. Many times the audience on LinkedIn will not have seen your content, and may be more inclined to give it a serious read, given the nature of the platform.

Getting your content before a targeted audience – This is a professional site populated and frequented by pros, and as such you’ll find a lot less of the fluff traffic that might otherwise come upon your content. This is achieved by publishing before your connections, and to LinkedIn Groups for wider reach.

LinkedIn audiences are more engaged – The audiences on LinkedIn have shown to be more engaged , and like to ask questions, comment and even contact you if your content strikes a chord.

The possible viral effect – One way LinkedIn publishers hit it big is when their content starts to get some traction, LinkedIn often steps in and promotes it on of their Pulse category pages, and even better, sometimes on the home page itself! Accomplish that and you’ll be well on your way to authority status on LinkedIn and off!

If your travel company serves professionals in any way, LinkedIn can be a gold mine for finding potential corporate travelers, as well as leisure clients and guests. After all, even CEOs take vacation now and then.

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Kammy Thurman is a professional copywriter/marketing consultant with 26 years of marketing and sales experience. For 10 years she was the highest-selling travel consultant in the largest agency in her state. For the last 15 years she has been helping travel publishers and companies of all sizes sell their products and services online and offline through results-driven sales writing and marketing strategy. To learn how Kammy and her team at Anchor Marketing can help you catapult your business to the top of your local industry, get their groundbreaking audio program, Total Dominance, at

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