Search Engine Optimization

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Anchor Marketing is the only marketing firm that solves the 3 major problems all travel businesses face with getting direct bookings: that is search engine optimization. To read about these problems, click on this link to read the article: 3 Reasons Why SEO Isn’t Good Enough Anymore.

If you’re a resort, or other specialty lodging business, then it’s critical for you to optimize your Google Places page, and Google Carousel, not just your website. This is explained in the article mentioned above. Additionally, it’s extremely important to have the proper content on your website to ensure that your prospects choose to book directly with you, rather than an OTA or, worse, one of your competitors.

Anchor Marketing creates this content for you and then prepares a strategic marketing “MAP” which forms the basis for all of your marketing collateral. This strategic marketing content is then delivered to your prospects in the form of marketing tools like: ratings/reviews syndication, publicity on CNN, MSNBC and other major news sites, ad promotions on over 1,000,000 websites, videos, reports, audio programs, direct mail, sales scripts, etc., and it’s all delicately woven together to into your SEO program to not only help you rank in the search engines, but stand out so far above your competition, you are seen as THE market leader in your industry.

No other SEO company can offer this to you—nobody! Go ahead and check for yourself.

Resort SEO – So Much More Than Three Little Letters

There are over 5,000 searches online every month for resorts just in Montana. How do you make your business stand out among your competitors? How do you make certain that when they search for what you offer your site not only comes up, but grabs their attention and causes them to choose your resort? In Montana, SEO is just as important as it is anywhere else, but there is more to it than you may think.

So, What the Heck is SEO Anyway?

SEO, or search engine optimization, is the term used to describe the strategic placement of key phrases in web content to cause the content to appear in search results when those key phrases are searched. In the early years of SEO, there were few restrictions on this. Keyword stuffing, or the random placing of keywords in content where they did not even make sense, was rampant. If you searched a keyword you may or may not get results actually related to what you were trying to research. The information on the pages may or may not have been useful, and there was a lot of frustration. Over the years, as search engines have gotten more sophisticated, and consumers have adapted to new technologies, everything has changed.

Websites with Poor SEO are in Google’s Sights

Search engines, most significantly Google, have changed the way the SEO game is played. The Big G has drawn a bead on poor SEO practices, and is shooting down low-quality websites left and right. Now everywhere, SEO is more than just stuffing keywords as frequently as possible into a page. Most article directories will not accept articles that don’t make sense or don’t provide useful information. This means that while the keywords are still there, they’re now incorporated in such a way that they blend well with valuable information in the article.

There are a few different ways for you to get this type of content, so it is not like you do not have options. None of them compare to what we offer however. You could write it yourself, but unless you are an exemplary writer, this is not a good idea. Your content is what convinces the customer that what you have is what they want. If they see a lot of poorly written articles that offer no truly useful information and have a key word thrown in occasionally, they are not going to be impressed.

There are also content mills that will write content on whatever subject you wish and however you wish for a fee. There are a couple of problems with this however. These writers often write content for hundreds of different sites per week. This can make it hard for them to make your content truly unique to your site. They also can be from anywhere in the world, which would make it hard for them to specifically utilize unique content in order to tailor your site to attract guests within your specific market.

When you procure our resort SEO services, these problems disappear. That’s because our owner, Kammy Thurman, is an SEO copywriting expert who is certified with Success Works—the world’s ONLY industry-approved certification program. Additionally,she has been named among the Top 100 SEO Copywriters on Earth by Forbes Media writer Robert Kim. Our team will work with you personally to ensure that your website content uses keywords in a way that not only puts you at the top of the search results, but  also offers real, usable information to your target market. This will make all the difference because, while SEO gets prospects to your site, it’s the content that keeps them there and convinces them yours is the business of choice.

Another advantage of using Anchor Marketing for your resort SEO, is that we can offer the total package. Your entire marketing campaign can be consistent from start to finish, including SEO, web content, web design, and even the rest of the campaign that takes place outside of the web. Since we also offer full-service printing, choosing us for all your marketing needs offers a definite advantage. The pieces just fit together better, and with all of the pieces in line from the beginning, the result is more traffic, online and off, and increased profits for you.

Choosing us for your resort SEO needs ensures your content puts you at the top of the search engines. But more importantly, valuable, engaging web content that is dovetailed with direct mail, audio programs, videos, ads, and reputation, creates a marketing synergy that can’t be beaten. Anchor Marketing is the only company that offers such a complete package as this. We integrate your SEO needs into all marketing aspects of your company. We do it, we do it well, and we can do it for you.