Ecommerce Marketing

Here’s How I Can Help With Your Ecommerce Marketing:

  • Everything from traffic and product detail pages to content amplification and dynamic email sequences that convert visitors into repeat buyers.
  • The pages, assets and content that form the pillars of today’s successful ecommerce store.
  • The best practices behind crafting high-converting product descriptions, product sales videos, home page content, FAQ pages and more. (Plus, the “More Information Pages” your prospects look for just before they click the buy button.)
  • The “Double Header” and “4-Part Bottom Block” to include on every page of your ecommerce store to increase conversion. Plus, the 8 “must-have” elements of a winning ecommerce home page.
  • The home, category and product page layout formulas used by brands that spend millions on conversion rate optimization including Zappos, Crate & Barrel and eBags. Plus, the long form product pages pioneered by Apple’s marketing team to sell products like the iPhone and iPad.
  • The tools and processes you need to maximize profit using tactics like “Coupon Pops”, one-click upsells and cart abandonment email sequences.
  • The 4 types of emails your ecommerce brand must send to build trust, build relationships with new leads and ultimately convert them into buyers.
  • The 4-Step content marketing process (Creation, Optimization, Syndication and Amplification) that reengages visitors, “soft sells” products and brings qualified buyers back to your store again and again.
  • And much, much more.

As you can see, I can help in a number of ways in addition to providing powerful, persuasive copywriting for each of the above tactics.

Contact me to discuss your next ecomm project.