Perhaps you feel a bit confused about what to look for when finding a travel web design company, especially since there are so many of them, and the price range is so broad—from FREE to tens of thousands of dollars. So, we’d like to help you out by revealing to you the 3 most critical web design flaws that plague most modern travel websites so you know exactly what to look for.
Web Design Flaw #1 – Lack of Strategic Marketing Content
Most travel web design companies don’t provide content for your website. In fact, they usually ask you to provide them with the text and content for your website because they’re just designers, and not marketing consultants. Even if they do write content for you, it’s usually ineffective because they’re not trained as marketing copywriters so they always use the 3 Forbidden Phrases that cause dismal results.
You see, the most marketing leverage available in your website is in the content. The old adage, Copy is King, is just as true for marketing online as it is offline. For example our travel web design customers can get anywhere from 4 to 10 times better response—even more—from their marketing materials just by having us re-write the content. We take them through an advanced, scientifically-based consultative process to create strategic marketing messages so that your customers and prospects buy from you and not your competitors. You can learn more about this by clicking on the Bottom Line Profits™ link on this website.
Travel web design flaw #2 – lack of properly scripted videos
Video is one of the most powerful means to communicate quickly and effectively with your target audience. The problem with web videos created by most design companies in travel, however, is that the the videos they produce are all riddled with the 3 Forbidden Phrases and they’re usually not created to achieve a particular marketing goal. At Anchor Marketing, we include video production in all of our web design packages, and we have one of our marketing consultants properly script the video using our advanced scientific process. You can talk to one of our Account Executives for some case studies with existing clients.
Travel web design flaw #3 – Outdated coding
Did you know that at current adoption rates, mobile access to the internet has now surpassed desktop access? To ensure that mobile internet users can access your website, it must be HTML5 compliant, meaning that your site should not include Flash or other outdated technology. At Anchor Marketing, all of our websites are HTML5 compliant, and even our videos are all encoded to ensure that they play back properly on iPads, iPhones, and other mobile devices. Our travel Web Design simply cannot be beat.
Before you invest in a website for your company, be sure to download the Website Design Checklist. This easy-to-understand report will walk you through everything you need to ensure that your next website is a powerful marketing tool that serves your company for years to come.
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